bio-degradable footwear

The uncomfortable truth is that overconsumption is a major factor in climate change, Jo Paoletti, an associate professor of American Studies at the University of Maryland says. “We buy much more clothing today than we did a generation ago, and too much of it is ‘ast,’ disposable fashion.”

If we define ‘sustainable fashion’ as made of particular [eco-friendly] fibers but still ready for Goodwill in a few months, we are deluding ourselves,” says Jo Paoletti.

There’s good news: several companies are already stepping up to contribute to the industry’s sustainability and to work toward lessening its environmental impact, as Politiwicz points out.

Puma, for example, is manufacturing biodegradable footwear. Levi’s recently launched an initiative to use less water in its jeans manufacturing process. Even fast fashion behemoth H&M has launched its own Conscious Collection sustainability initiative.

Huffington Post 11 Aug 2012 What Climate Change Just Might Ruin