forever in …

Almost everyone owns a pair of blue jeans.

But water shortages and drought are having an impact on cotton production, causing price fluctuations and even a shortage in denim.

According to a recent New York Times report, a pair of jeans uses 919 gallons of water during its life cycle, enough to fill 15 spa-size bathtubs.

“That includes the water that goes into irrigating the cotton crop, stitching the jeans together and washing them scores of times at home,” reports the Times.

Worried that water shortages could threaten the very existence of the jeans industry, Levi Strauss developed a nonprofit to teach farmers how to harvest rainwater for irrigation, introduced a brand that uses zero water during the stone-washing process, and is urging people to wash their jeans less.

For more earth-friendly jeans, choose organic brands—organic farming methods protect the soil, and healthy soil holds more water reserves to help in times of drought. Better yet, shop for used jeans.

Prevention, 12 Apr 2013