red helicopter

Melburnians believed their 13-year water crisis – with its withering parks and gardens, dying trees, and the end of carefree water use – was as severe as facing a war or major natural disaster.

Documents reveal the Government’s thinking behind the so-called “red helicopter” advertisements, which featured a chopper-borne Steve Bracks (premier of Victoria – admin)announcing the controversial desalination plant.

Shannon’s Way’s (government’s advertising agency – admin) pitch to the Government was centred on the reassurance and leadership of Mr Bracks, underlying that he has been “correct all along”.

The pitch also said the advertisement should highlight that announcements were “just part of the plan on water”. The helicopter, Shannon’s Way said, was important because of the “vibrant nature of the sound – loud, fast and full. And like the film Apocalypse Now, we can use … the intense sound of a helicopter at full throttle.”

Sydney Morning Herald, 11 Oct 2009