calling all climate crusaders – cool it!

Exacerbating the problem are the piles of research telling climate crusaders to lay off the apocalyptic rhetoric, meaning that, in order to be effective communicators, experts must often stifle their most dire predictions.

The problem is that climate change threatens feelings of self-efficacy — the sense that we can control our destiny. This is precisely why social scientists urge communicators not to overburden the public with catastrophic predictions about the future, because doing so can inspire fatalism.

Think Progress, 16 Sep 2015