a new environmental warrior!

Stand aside Al Gore, there’s a new environmental warrior on the scene and his name is Jason Kimberley. He’s the photographer, author and Antarctic explorer who has a chilling message about the future of this planet and he’s delivering it via the movement he’s created, Cool Melbourne.

“I want to make sure all Melburnians know how poorly we’re treating our environment and how we need to improve,” an ardent Kimberley told Diary.

So what has Kimberley done to reduce the number of black balloons he sends up and away? He’s switched to a hybrid car, double-glazed his windows, installed solar heating and a water tank, bought friendly appliances, adn started a vegie patch. The Cool Melbourne websote says kiddies can do their bit by eating “nude food” – swapping plastic wrap and foil for reusable containers. Even adults can go nude (in a culinary sense).

The Age (Australia), 13 May 2008 – screen copy held by this website